Key learnings and insights:

• People at all points in the hiring process were under pressure and time poor.

• Frustration at not having their own branded ads.

• Tools available were very limited in being able to tell a great employer brand story.

• Job ads were performing poorly on main job advertising platforms.

• The best talent were often not even looking for positions on the main job platforms. It was not where their attention was.

• Most jobs were not filled through job ads platforms.

• Many companies especially smaller growing ones did not have the resources or know how to build a strong employer brand presence.

• Talent found jobs boring, did not speak to them.

• Talent found the job application process frustrating and overall a poor user experience.